Local Sounds - Blog
Greatest Hits + Local Artists: How Local Sounds Is Redefining Radio for Independent Artists in Australia
16/10/25
In a landscape where mainstream playlists dominate and unsigned talent often struggles to be heard, Local Sounds Radio is flipping the script. We’re not just a station, we’re a movement. A proudly independent platform that’s streaming indie music across Australia, championing emerging artists, and blending local sounds with the greatest hits to create something truly unique.
The Local + Legendary Formula
Our signature blend, Greatest Hits + Local Artists, isn’t just a slogan. It’s a promise. Every half hour, we spotlight music from independent Australian artists, seamlessly woven into a playlist that also features iconic tracks from Aussie and global legends. As Co-Owner John White puts it:
“The music originating out of Australia is top quality and it’s as good as the greatest hits we play. Our listeners love learning about new local artists and the way we blend it into our playlist.”
This approach doesn’t just elevate local talent it puts them on equal footing with the best in the business.
From Brisbane to the Regions and Now Nationwide
With roots in Brisbane and Northern Rivers, Local Sounds Radio was always designed to be a hyper-local resource. But now, we’re turning up the volume, nationally. Since going live across all states and territories, we’ve become the new discovery playlist for Australia, showcasing everything from indie bands in Perth to hip hop artists in Hobart.
Tune In and Turn It Up
Whether you’re an artist wondering how to get airplay on local radio in Australia, or a listener craving something fresh, Local Sounds Radio is your go-to destination. We’re here to connect communities, amplify voices, and make sure the next big thing doesn’t go unheard.
So hit play, discover your new favourite artist, and join the movement. Listen here
Local Sounds Radio, Greatest Hits + Local Artists. It’s not just radio. It’s Australia’s new sound.
RFDS Radio Queensland: Connecting Outback Communities
15/03/25
In an innovative collaboration, Local Sounds and the Royal Flying Doctor Service (RFDS) (Queensland Section) have launched RFDS Radio Queensland, a 24/7 online radio station designed to connect and inform communities across the state.
Since its launch late last year, RFDS Radio Queensland has become a popular streaming destination, offering listeners a unique blend of content. From updates on the Flying Doc’s vital work to hourly news and a carefully curated music lineup, the station embodies both entertainment and community connection.
A New Era of Broadcasting
RFDS Radio Queensland is powered by a state-of-the-art combination of human talent and artificial intelligence. The station features "AI Joe," a virtual radio announcer capable of delivering up-to-the-minute news, weather updates, RFDS flight movement reports, and even schedules for upcoming Mobile Dental Service visits.
John White from Local Sounds described the collaboration as a groundbreaking achievement:
“By combining AI technology with real human voices, we’ve been able to ensure the station is on air 24/7 and able to provide the latest up-to-date content as well as a great mix of music.”
This forward-thinking approach ensures that the station remains an invaluable resource for Queenslanders, whether they’re in bustling cities or remote outback communities.
How to Listen
RFDS Radio Queensland is accessible to everyone, anywhere, via the iHeart Radio app. Simply search for RFDS Radio, hit play, and dive into a world of engaging content that reflects the mission and values of the Flying Doctor Service.
Tune in today to experience RFDS Radio Queensland – a channel that truly connects the heart of the outback.
Local Sounds Radio Wins Excellence in Innovation at Business Lismore 2024 Excellence Awards
15/08/24
Local Sounds Radio is thrilled to announce that we have been awarded the Excellence in Innovation category at the Business Lismore 2024 Business Excellence Awards! This prestigious recognition highlights our commitment to leveraging cutting-edge AI technology to enhance the listening experience and amplify the best of the Northern Rivers region.
Our innovative use of AI has truly transformed the way we deliver content. At the heart of our innovation is AI Joe, our friendly AI radio announcer, who provides real-time updates on local events, tourist attractions, and local weather. AI Joe has become a beloved part of our broadcast, offering listeners timely and engaging information.
Additionally, our Instant Radio Ads service offers affordable commercials for budget-conscious local businesses. This service has been a game-changer for small businesses in the region, allowing them to reach a wider audience without breaking the bank.
This award is a testament to leveraging technology to amplify the best of regional Australia. We are incredibly proud of this achievement and grateful for the recognition.
We would like to extend our heartfelt thanks to our incredible listeners, supporters, local artists, and advertisers for their continued encouragement and support. Your trust and enthusiasm drive us to keep innovating and delivering the best possible service.
Stay tuned to Local Sounds Radio as we continue to bring you the Greatest Hits + Local Artists, powered by the latest in AI technology. Thank you for being a part of our journey!
Local Sounds Radio: A Finalist in the North Coast Tourism Awards - Again!
11/06/24
We are thrilled to announce that Local Sounds Radio has once again been selected as a finalist for the prestigious 2024 NSW North Coast Tourism Awards! This recognition comes under the category of Excellence in Innovation, a testament to our commitment to bringing the latest technology and local content to our listeners.
This is the second year running that we've been honored as a finalist in these awards. Our innovative use of AI technology along with our focus on local content, has set us apart.
In 2023, we were awarded Silver in the same category. This recognition fueled our drive to continue innovating and serving the North Coast region with the best in local music, events, and real-time updates. Being a finalist again this year is a huge honor and a validation of our efforts. We want to take this opportunity to thank all our listeners, local artists, and everyone who has supported us on this journey. Your support and feedback have been instrumental in our success.
As we await the final results, we promise to keep delivering the quality content you love and to keep pushing the boundaries of what a regional radio station can be. Stay tuned to Local Sounds Radio for more updates on the awards and, as always, for the best in local sounds!
Local Sounds Radio Streams into the Future with AI, Amps Up Local Flavour
01/05/24
Local Sounds Radio, the award-winning online regional radio network, is shaking things up with Artificial Intelligence (AI). Their innovative approach enhances the listener experience while championing events, attractions, and artists.
Introducing Joe, the A.I. Announcer with Local Smarts
Introducing “Joe”, the new Local Sounds A.I. radio announcer, who can be heard on all Local Sounds stations from 6am Monday to Sunday. Joe utilises cutting-edge technology to keep up to date with event and tourist information across the country in real-time, keeping listeners informed about upcoming festivals, markets, and tourist attractions. Whether it's a live music performance or a local art exhibition, Joe ensures listeners are always in the know about what's happening.
"Joe allows us to be a hyper-local resource for our listeners, providing them with up-to-the-minute information about events and attractions, all woven seamlessly into our broadcast." says John White, Co-Owner at Local Sounds Radio.
But Joe's talents don't stop there. Joe can also deliver real-time weather updates, ensuring listeners are prepared for whatever the day throws their way.
Local Sounds Radio's dedication to innovation extends beyond Joe. They remain steadfast in their original commitment of promoting local artists. By integrating local music into their playlist alongside the greatest hits, they provide a platform for regional talent to reach a wider audience.
"We're passionate about supporting the arts and tourism across Australia," concludes White. "We play the music of local Australian artists every half hour and we promote their upcoming gigs on air and via our socials. The music originating out Australia is top quality and it's as good as the greatest hits we play. Our listeners love learning about the artists in their region and the way we blend it into our playlist.”
Local Sounds Radio Introduces "Instant Radio Ads" for Local Businesses.
01/05/24
Local Sounds is Australia’s award-winning radio network streaming across Australia, is thrilled to announce the launch of its groundbreaking advertising service: Instant Radio Ads. Designed specifically for budget conscious businesses, this innovative solution empowers local enterprises to promote their products and services effectively without breaking the bank.
What is Local Sounds Instant Radio Ads?
Local Sounds is using cutting-edge artificial intelligence technology to help business owners create cost effective advertising within minutes. Meet Joe, Local Sounds Radio’s friendly AI radio announcer, who ensures a seamless and professional voice that engages listeners. Local Sounds Instant Radio Ads delivers high-quality content consistently. Visit the Local Sounds Instant Radio Ads website to learn more.
Local Sounds understands the current financial challenges faced by the small business community. With Local Sounds Instant Radio Ads business owners can connect with new customers and increase brand loyalty without draining their advertising budget. Plans start at just $50 per month, making it accessible to all businesses of all sizes. Local Sounds Instant Radio Ads is a cost effective entry to radio advertising.
How It Works
1. Create: Visit the Local Sounds website to compose your plug Local Sounds Instant Radio Ads. Describe your business, offer, or message, and let Local Sounds Instant Radio Ads do the rest.
2. Submit: Hit the submit button, and your plug is instantly in the queue for Creation.
3. On Air: Stream Local Sounds Radio within an hour to hear Joe announce your Instant Radio Ad.
There is no ongoing commitment, cancel anytime.
Get Started Today.
Local Sounds Radio Goes National: Your New Discovery Playlist!
10/10/25
Since 2022, we've been the beat of our regional communities, a dedicated voice for emerging and established regional artists, and a true champion of local events and small business.
Today, we have some monumental news to share: Local Sounds Radio is officially going national!
From the buzzing city centres to the tranquil outback towns, from the surf breaks of the east coast to the vineyards of the west, Local Sounds Radio is now broadcasting across all states and territories, becoming the new, unified sound of Australia.
Same Heart, Bigger Stage
The decision to expand was driven by one simple truth: the quality and diversity of Australian music deserve a national platform that treats every local scene as essential. You told us you loved our authentic approach and great mix of music, and we heard you.
We aren't changing who we are; we're simply expanding our reach. The dedicattion, the focus on genuine, high-quality Aussie tunes, and the commitment to discoverability remain the core of our DNA. We’re just turning the volume up for a country-wide audience.
What You Can Expect: A Truly National Playlist
Our national expansion means an even deeper dive into the rich tapestry of Australian music and culture.
More Diverse Artists: We’re committed to showcasing talent from every corner of the country. Expect to hear emerging indie bands from Perth alongside country artists from Kingaroy, experimental producers from Hobart, and hip hop from Brisbane.
National Stage, Local Focus: While our broacast will now address national listeners, we will always maintain a a focus on the artists from regional Australia.
A Unified Sound: Local Sounds Radio aims to be the place where the country connects through sound a trusted source for the best new talent and classic hits, uniting listeners under one great playlist.
Tune In and Connect
Whether you’ve been with us since day one or you’re tuning in for the first time from across the country, we are thrilled to have you as part of the Local Sounds family.
The way we listen to Radio has changed, and so have we. You can stream Local Sounds Radio easily on our website, through our app or via iHeartRadio. Visit localsounds.com.au