Local Sounds ("we", "us", or "our") operates the website localsounds.com.au and the Local Sounds Radio platform, including associated mobile applications. We are committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains what personal information we collect, why we collect it, how we use and disclose it, and how you can access or correct it. By using our platform, you consent to the practices described in this policy.
If you have questions or concerns, please contact us at contact@localsounds.com.au.
1. Information We Collect
We collect personal information necessary to provide our services to listeners, artists, and advertisers. The types of information we collect include:
Account & Profile Information
- Name, email address, and password when you create an account.
- Profile photo, biography, location, and social media links if you set up an artist profile or Electronic Press Kit (EPK).
- If you sign in via Google or another third-party provider, we receive basic profile information from that provider as permitted by your account settings.
Artist & Music Submissions
- Music files, artwork, Radio IDs, and associated metadata submitted for airplay consideration or playlisting.
- Genre, instrumentation, and other descriptive information you provide about your music.
- Gig details, venue information, and event listings you create on the platform.
Payment Information
- When you purchase services such as Amplified campaigns, advertising packages, or other premium features, your payment is processed securely by Stripe.
- We do not store your full credit card number. Stripe provides us with a token reference and basic transaction details (amount, date, last four digits of card).
- Stripe's privacy policy applies to the processing of your payment data: stripe.com/au/privacy.
Spotify Integration
- If you connect your Spotify account, we access publicly available artist data such as follower counts, streaming statistics, and top tracks to display on your artist profile and Artist Pulse reports.
- We do not access your private Spotify listening history or playlists without your explicit permission.
Usage & Technical Data
- IP address, browser type, operating system, referring URLs, and pages visited.
- Radio listening activity, including which streams or stations you tune into and for how long.
- Device identifiers when you use our mobile applications.
- Interaction data such as searches, track plays, likes, and follows.
Communications
- Messages you send us through our contact form or email.
- Your newsletter subscription preferences.
- Feedback, survey responses, or support requests you submit.
2. How We Use Your Information
We use your personal information to:
- Create and manage your account and artist profile.
- Evaluate and process music submissions for radio airplay and playlisting.
- Deliver and improve our radio streaming, discovery, and promotional services.
- Process payments for Amplified campaigns, advertising, and other premium services.
- Generate Artist Pulse reports, trending charts, and personalised intelligence using your platform data.
- Create Social Studio assets using your profile and platform metrics.
- Send transactional emails (account confirmations, booking receipts, submission updates) via SendGrid.
- Send newsletters and promotional communications where you have opted in — you can unsubscribe at any time.
- Improve platform features through aggregated analytics and AI-assisted tools powered by OpenAI.
- Comply with our legal obligations under Australian law.
- Protect against fraud, abuse, and security threats.
3. Disclosure of Your Information
We do not sell your personal information. We may share it with third parties only in the following circumstances:
- Service Providers: Third-party vendors who help us operate the platform, including Stripe (payments), SendGrid (email delivery), OpenAI (AI-powered features), and cloud hosting providers. These parties are contractually bound to use your data only as necessary to provide services to us.
- Spotify: If you connect your Spotify account, data is shared between our platform and Spotify in accordance with Spotify's terms and your authorisation.
- Industry Partners: For Amplified campaign clients, we may share your artist information with playlist curators, music bloggers, and industry contacts as part of the agreed promotional service. We will always inform you of this as part of the campaign scope.
- Legal Requirements: If required by law, court order, or government authority, we may disclose your information to comply with our legal obligations.
- Business Transfers: In the event of a merger, acquisition, or sale of our business, your information may be transferred to the successor entity, subject to the same privacy protections.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to improve your experience on our platform. Cookies are small files stored on your device that help us remember your preferences and understand how you use our site.
We use cookies for:
- Keeping you logged in to your account.
- Remembering your preferences such as region, genre interests, and radio station selections.
- Analysing site traffic and usage patterns to improve our services.
- Enabling third-party features such as embedded Spotify players or social sharing buttons.
You can disable cookies through your browser settings. Note that some features of the platform may not function correctly if cookies are disabled.
5. Data Storage and Security
Your data is stored on secure cloud servers. We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or disclosure. These measures include encrypted connections (HTTPS), access controls, and regular security reviews.
While we take security seriously, no method of transmission or storage is 100% secure. If you believe your account has been compromised, please contact us immediately at contact@localsounds.com.au.
6. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with our services. If you request deletion of your account, we will remove your personal data within 30 days, except where we are required to retain it for legal or compliance purposes (such as financial transaction records).
Music files and submissions that have been broadcast on Local Sounds Radio may remain in our archived logs for broadcast reporting purposes, but will not be publicly associated with your account after deletion.
7. Your Rights Under Australian Privacy Law
Under the Privacy Act 1988 (Cth), you have the right to:
- Access the personal information we hold about you.
- Correct any inaccurate, out-of-date, or incomplete personal information.
- Request deletion of your personal information, subject to legal retention requirements.
- Opt out of direct marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.
- Make a complaint to the Office of the Australian Information Commissioner (OAIC) if you believe we have breached your privacy rights.
To exercise any of these rights, please contact us at contact@localsounds.com.au. We will respond within 30 days.
8. Children's Privacy
Local Sounds is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately and we will take steps to remove that information from our systems.
9. Third-Party Links and Services
Our platform may contain links to third-party websites and services, including Spotify, iHeartRadio, YouTube, and social media platforms. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you use via links on our platform.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services or legal obligations. We will notify registered users of significant changes via email or a notice on our platform. The updated policy will always be available at localsounds.com.au/privacy. Continued use of the platform after changes are posted constitutes your acceptance of the updated policy.
11. Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your personal information, please contact us:
If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.